> Lead.exe_

SEO with Jensen Hendriks

Episode Summary

In this episode we are talking to Jensen Hendriks from Candor Digital Media. We chatted about SEO, leadership, and personal marketing.

Episode Notes

In this episode we are talking to Jensen Hendriks from Candor Digital Media. We chatted about SEO, leadership, and personal marketing.

Jensen Hendriks
Strategic Ops
Candor Digital media
LinkedIn: https://www.linkedin.com/in/jensenhendriks/
twitter: @jensenhendriks
Instagram: @jensenhendriks
email: j@condordm.com
website: https://www.candordm.com/
Garage Weights and Business Takes:
http://gwbtpodcast.podbean.com/

0:23 - Opening
1:58 - What is SEO?
3:30 - Can traditional IT do SEO?
6:19 - What are the top 5 items leaders should know about SEO?
10:22 - Why would an organization care about SEO?
12:51 - How does Candor help your clients?
15:00 - Do Organizations currently have an SEO strategy?
18:00 - How are you translating the ROI of SEO?
20:17 - You can't possibly understand our business.
22:51 - Should companies have blogs?
26:00 - Is there a rule of thumb to blog posting?
29:10 - Should you blog on a personal level?
31:51 - What things should you consider when you are marketing yourself?
34:20 - When marketing yourself, what should you consider from an SEO perspective?
36:04 - What is servant leadership?
39:27 - Have you used Executive coaching?
41:50 - How do you mentor your lower level l staff?
45:20 - What policies do you have for sending staff to networking events?
48:46 - What can IT leaders do to help with marketing teams with SEO?
55:40 - What books do you recommend?
59:05 - Closing

Books:
Lost and Founder: A Painfully Honest Field Guide to the Startup World : Rand Fishkin
https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012
Extreme Ownership: How U.S. Navy SEALs Lead and Win
By Jocko Willink, Leif Babin
https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863

Podcast mentioned:
Marketing School:
https://marketingschool.io/
Garage Weights and Business Takes:
http://gwbtpodcast.podbean.com/

Hosted By:
Brian Comerford
LinkedIn: https://www.linkedin.com/in/briancomerford/
Nick Lozano
LinkedIn: https://www.linkedin.com/in/nicholas-lozano-97356621/
Twitter: https://twitter.com/NickLLozano

Lead.exe is published bi-monthly on the 1st and the 15th of the month.
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